Healthcare technology and services company in Ponte Vedra, Florida completes major brand overhaul to update its image and reflect a shift in its core business to technology.
MDI, a leading healthcare technology solutions company, recently launched a new brand, marketing materials and corporate website. Previously operating under two key brands—MDI Government Healthcare Solutions for public entities and MDI Healthcare Solutions for corporate accounts—the company has combined all operations and services under the single brand of MDI. To lead this rebranding and restructuring process, MDI enlisted the help of IF marketing & advertising, a full-service agency located in Georgetown, Texas.
Established in 1992, MDI is a leader in integrated healthcare management services, including national provider networks with advanced technology to help clients manage their spending and improve the quality of their care. With extensive experience in the public sector, MDI began offering comprehensive healthcare solutions to the corporate market in 2009.
MDI Holdings, Inc., the parent company to both MDI Government Healthcare Solutions and MDI Healthcare Solutions, began the rebranding process after more than a decade of continuous growth, acquisition and new product development. By combining all operations under the name MDI, the company can establish a clear, memorable presence in the healthcare market.
This rebranding process included new logo development, strategic messaging and positioning, as well as new product names and logos. MDI products include Carepoint CPNTM, custom provider networks built to each employer’s unique needs and Viewpoint claims data technology. Within the Viewpoint family, MDI offers Claims Assessment and Claims Monitoring, to help employers and payers manage coding errors and overpayments. And MDI’s flagship technology is Viewpoint Analytics, a powerful claims data reporting and predictive analysis tool that provides unmatched accessibility and understanding of patient claims data with the ability to predict and account for future healthcare spending.
In addition to the new corporate and product branding, IF marketing & advertising also helped MDI develop a new, all-inclusive corporate website. MDI’s new site (www.MedInt.com) provides detailed information on the company’s comprehensive solutions for government agencies, self-funded employers, healthcare payers and consultants, as well as each of the company’s products and services.
“We’re thrilled to launch the new brand identity for MDI,” said Ted Willich, President of MDI. “The messaging and website may be new, but they capture the philosophies and beliefs that have been a part of MDI from the very beginning: innovation, flexibility and personalized service for our customers.”
ABOUT MDI
MDI creates practical healthcare and data solutions for self-funded employers and government agencies seeking control over rising healthcare costs. Through Carepoint provider networks and Viewpoint claims data technology, MDI creates personalized solutions that increase efficiency, improve quality of care and manage future costs for payers, providers and end-users. Combining innovative technology with dedicated customer service, MDI empowers customers with unmatched flexibility in healthcare budget management.
ABOUT IF MARKETING & ADVERTISING
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up front accountability to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. IF provides innovative marketing solutions to businesses from start-up to Fortune 500.